Unlock Kidfluence
Though most marketing campaigns overlook them, kids aged six to 12 years are a powerful influence on household purchasing decisions. Not only that, they are a consumer segment with a personal spending power of over $2.5 billion annually, of an entirely disposable income.
And they’re savvier, when it comes to brands and advertising, than you may think.
Contact your 10 ViacomCBS sales rep to unlock more for your campaign.