The Amazing Switch
12 Months Of Growth And Counting
In late July, we hit what we think is an important milestone: 12 consecutive months of audience share growth. That was one of several big markers, so here is a summary:
• Network 10: 12 consecutive months of audience share growth in 25 to 54s.
• Network 10: 12 consecutive months of audience share growth in total people.
• 10 Bold: 78 consecutive weeks of audience growth.
• 10 Peach: 28 consecutive weeks of audience growth in 16 to 39s.
• 10 Play: up 29% year-on-year and its biggest year ever.
And guess what? We have kept on growing since then!