Available Globally In Store And Online Wednesday, 21 July.
MTV today announced the launch of an exclusive collection in collaboration with the Cotton On Group to celebrate four decades of the iconic MTV Brand.
Launching in store and online on Wednesday, 21 July, the epic collection will feature over 50 styles and products across Men’s and Women’s outerwear, loungewear, sleep, headwear, accessories and stationery. The entire range will be available in store and online at Cotton On, Factorie, Rubi and Typo stores.
Celebrating the quintessential style that MTV has imprinted on pop culture throughout the years, the extensive collection is a mix of curated designs exuding the bold, fun and real style that is synonymous with the brand. From tees and hoodies to sneakers and notebooks, the collection will leave you living and breathing MTV.
Mark Kingston, Senior Vice President, International Licensing, ViacomCBS Consumer Products, said: “Bringing this collection to life was truly a collaborative effort and embodies the foundations of what MTV represents – music, passion, and lifestyle. What better way to honour four decades of MTV!”
Cotton On Global Menswear Trend Director, Guy Cortis, said: “We are so excited to be launching a Global MTV Collaboration that celebrates 40 years of MTV as well as our renowned music license roster that Cotton On is globally recognized for. Across Graphic tees, Fleece, Sleep & Accessories, this collection speaks to the music and fashion lovers with a touch of nostalgia, commemorating just how much MTV has influenced the lives of many”
To celebrate the collaboration, MTV and Cotton On are also giving away five huge party prize packs worth $1,200. Any Cotton On Perks member that shops in store will instantly go in the running to win one of the epic prize packs.
To shop the collection head to Cotton On.
MTV X Cotton On.
Available In Store And Online Wednesday, 21 July.
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